LYNCHLynch
Studios
Brand identity, creative direction, and websites for businesses that need standout creative.
Thoughtful design, genuine impact. 20+ years of creative experience behind every project — from brand strategy through to food photography, illustration, exhibition design, and websites built to grow with the business.
Selected Work
01 — 10Exhibition & Stand Design
Translating a digital brand identity into a physical, high-traffic 3D space — clean lines, intentional structural flow, and clear messaging that cuts through a busy trade show floor.
Food Photography & Art Direction
Composition, lighting, and styling that makes a product look both premium and appetising — from initial concept and propping through to the final shot.
Brand & Identity — High-Protein Range
A cohesive visual language that connects with an audience and scales effortlessly — thoughtful typography, distinct colour systems, and functional assets built for a clear strategic purpose.
Brand & Identity — Symmetrix
A logo mark built around a single interlocking shape: standalone it reads as an S, paired with the wordmark it resolves into a dumbbell.
Brand & Identity — Lucky Luke
A logo for a custom bike company in Poland, named after the old cartoon cowboy — cowboys carried a rabbit's foot for luck, so the mark plays on lucky for Luke, not so lucky for the rabbit.
Brand & Identity — 54° North
A grid-led label system for a spirits brand rooted in local coordinates — disciplined structure on the outside, wild character within.
Brand & Identity — Ámbar Prohibido
One release in the Pura Seducción fine fragrance collection — bilingual naming and warm, restrained luxury cues built around blood orange and black orchid.
Illustrations
A lifelong passion for sport, driven into clean vector lines and sharp, high-contrast palettes to capture iconic athletic moments and football culture.
Iconography
A collection of icons designed to more accurately reflect a brand's range of products — showcasing hands-on craftsmanship and beautifully curated offerings.
Video Production
A collection of recent videos designed and produced to highlight the range of services on offer.
One studio.
Every discipline.
Zero compromise.
About
Newry, Northern Ireland"Design isn't about ego. It's about solving real business problems and making complex ideas feel simple, fresh, and market-ready."
Currently
I lead creative direction for a large food-to-go manufacturer, bridging the gap between a great creative concept and commercial reality — launching new product ranges, art directing trade-show stands, and building integrated digital campaigns.
A Slightly Different Background
A decade spearheading corporate branding and internal communications at PwC in Dublin taught me how to manage large-scale brand systems and work comfortably alongside senior leadership. I later stepped away to establish and run my own personal training business — hands-on experience in operations, client management and commercial strategy that still informs how I lead teams and creative projects today.
How I Work
Clear communication and smooth process, whether mentoring a team, collaborating with R&D on packaging, or coordinating external print and structural build partners. The goal: keep things grounded, efficient, and aligned with the bigger picture — from a rough initial sketch to a major rollout.
01Creative Brand Management
Leading visual direction, shaping cross-functional campaigns, and aligning design with customer insights.
02Brand & Packaging Systems
Developing comprehensive visual languages, logos, typography, and functional retail packaging.
03Food Photography & Art Direction
Composing, lighting, and styling premium imagery that elevates commercial product lines.
04Spatial & Exhibition Design
Translating digital brand identities into high-impact, physical 3D spaces for trade shows.
05Bespoke Illustration
Bringing custom, hand-crafted artwork to commercial projects to give them a distinctive human touch.
Work With Me
Currently Taking On ProjectsStraightforward process. No jargon, no scope creep — just a clear brief, honest timelines, and work built to last past the first review.
Whether it's a full brand system, a new website, or a single stand-out asset for an existing brand, you work directly with the designer from first sketch to final file — no account managers in between.
01Brief
A quick call or email to get to the heart of what the project needs to achieve, for who, and by when.
02Concept
Initial directions grounded in the brand's reality — not moodboard fantasy. You'll see the thinking, not just the visuals.
03Production
The chosen direction taken through to final, production-ready files — print, web, or physical build.
04Delivery
Clean handover with everything you need to use the work immediately, plus guidance on how to keep it consistent.
Let's
Connect
Have an upcoming project, want to collaborate on a brand system, or just want to talk through a creative challenge? Get in touch.
